Natalie Crum.
designer + art director + photographer
I am a creative professional currently based in Portland, Oregon.
I started my creative career in New York City, where I worked for companies including Meredith Corporation and FIG (agency). After relocating to Portland, I began working in the outdoor industry. I was a part of the creative team at Danner Boots and LaCrosse Footwear. I concepted campaigns, attended and directed photo and video productions, and designed brand assets, such as ad campaigns, in-store, and digital graphics. I also operated cross-functionally and assisted the product team on apparel projects. I designed a variety of Danner branded apparel items (socks, hats, sweatshirts, stickers, enamel pins, shirts, etc).
Currently, I am on the creative team at PetSmart where I handle digital design.
Over the years I have been able to work with a variety of brands, such as PetSmart, Casper, Virgin Atlantic, Delta Airlines, Vimeo, Ocean Spray, Buffalo Wild Wings, CNN, Bright Health, Pace University, Everyday with Rachael Ray, Fred Meyer, LaCrosse Footwear, Danner Boots, and more.
In my spare time, I am a hobby photographer, capturing wildlife and the outdoors. Check out my instagram @natalieecrum to see more photography samples!